The new space is located a few steps from Piazza San Marco. The restrained beauty of the Venetian crystal exhibited here is designed to attract the attention of tourists from all over the world and direct them to the Barovier & Toso Palace on the island of Murano.

Barovier&Toso opens a new boutique in Venice designed by Nichetto Studio and chooses the best-known street for fashion and luxury shopping, Calle Larga XXII Marzo, a few steps from Piazza San Marco. The boutique will be a showcase on the world, a call for Italian and international customers to visit Palazzo Barovier&Toso in Murano where the company is based.
The new space is a miniature jewel, designed by Nichetto Studio as a tribute to the centuriesold tradition of the brand, which has its roots in the late 1200s.
It is a small boutique with great communicative power with respect to the brand’s values and expertise. The focus of the exhibition is above all decorative objects such as vases and table lamps.
The interior design reflects the aspect of a neoclassical monument, in which the predominant use of rough white travertine plays a fundamental role. 

Flora&Flutter

The boutique has a highly evocative showcase, a metaphor for the creative essence of Barovier&Toso. The theme chosen by Nichetto Studio is “Flora&Flutter”.

At the top, the eye is attracted by an installation created with the Trim lamp, called to perform both as lighting fixture and as an architectural function, separating the shop area from the window. Four rows of hexagonal tubes in
Venetian crystal descend from the ceiling to the floor, made with the ancient technique known as ice, to form a wall of fringed light with a crystallized effect. This wall gradually rises and becomes an arch, directing the gaze towards the Barovier&Toso crest, engraved in the block of stone that dominates the internal space. In the lower part of the showcase, another installation celebrates and enhances the company’s mastery and experience in the art of glass. As leafy plants grow from the ground, a multitude of Venetian crystal objects bloom and visually intertwine, generating a luxuriant meadow of stems and flowers, flown over by suspended butterflies.

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Regarding the “Flora&Flutter” project of the showcase, Studio Nichetto comments:
“Paying homage to Barovier&Toso’s heritage as masters of handcrafted Venetian glass, the window installation is an evocative metaphor for the art of glass-working and the brand’s creative essence. Our goal was to convey that, like the leafy plants that grow from the soil, glass objects sprout from the fertile silica soil – in this case, a bed of crushed glass. In the upper part of the showcase, we’ve added glass butterflies and other decorative glass elements as a tribute to the intricate craftsmanship of traditional Venetian chandeliers. To underscore the materiality of glass, we chose a monochromatic palette, allowing the glass to be the main focus.
The result is an elegant showcase that accentuates the understated beauty of glass.”
Ultimately, the new Barovier&Toso boutique is prefigured as a precious opportunity for visibility for the brand, in a unique city like Venice, the original cradle of the art of Venetian crystal and which has always been an expression of Italian excellence.