BACK OFFICE
All the staff at our Udine office speak the languages necessary to allow the customer to always have a precise reference to their area.
VITALIANO
On Vitaliano, WWTS online program, media business plans with their respective deadlines are registered and already printed advertising pages in PDF — format as well as editorials are published, thus making it possible to constantly display the information results obtained through the advertising investment planned at the beginning of each year. Furthermore, the inserted data are useful to sales points: they can in fact create their own reports about furniture producing partners that can be shown to final customers.
PR & COMMUNICATION
The Marketing & Communications Office is the core center for processing information and news coming from Italian companies, news that are later spread to the communication centers throughout the territories. The Pr staff handles relationships with the media, especially with the press, where Italian companies and WWTS and annually invest in advertising. In addition to supporting the organization in the drafting of advertising pages, the PR staff deals with information, particularly off-line information, distributing press releases, editorials, articles and press folders to local and national newspapers and magazines and to specialized and sector magazines. Because of the growing advertising overload, the choice to present one’s image and brand through an extensive information campaign rather than sole advertising has become a fundamental and necessary aspect to which WWTS is giving special attention.
CALENDAR CONTEST
The Calendar Contest is aimed at all dealers who collaborate with WWTS and intends to reward the best interior photography taken in the showroom. The best photos are included in WWTS’s business calendar with a 2000-copy distribution. You can vote for the most beautiful photo on the WWTS facebook page and the prize winners will be held during the CASA WWTS event in Milan.
EVENTS
With the aim of consolidating an increasingly popular and appreciated corporate image, the Marketing & Communications Office also manages public relations activities that are finalized at bringing the Agency, the represented companies and customers closer. Many, in fact, are the events — exhibitions, presentations of new products, new showrooms openings, special corporate events, such as for example Russki Dom venue and a special After Milan Exhibition tour — Post Fiera — for which press folders are drawn up and in which typical Italian food and wine are offered.