The Marketing & Communications Office is the core center for processing information and news coming from Italian companies, news that are later spread to the communication centers throughout the territories. The Pr staff handles relationships with the media, especially with the press, where Italian companies and WWTS and annually invest in advertising. In addition to supporting the organization in the drafting of advertising pages, the PR staff deals with information, particularly off-line information, distributing press releases, editorials, articles and press folders to local and national newspapers and magazines and to specialized and sector magazines. Because of the growing advertising overload, the choice to present one’s image and brand through an extensive information campaign rather than sole advertising has become a fundamental and necessary aspect to which WWTS is giving special attention.